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The African American Automotive Association Announces Partnership with Racing Legend Willy T. Ribbs.

July 10, 2023, New York, NY - Racing legend Willy T. Ribbs is entering a groundbreaking partnership with the African American Automotive Association (AAAA), a leading automotive organization dedicated to empowering and promoting diversity within the automotive industry.


As the first African American driver to qualify for and race in the prestigious Indianapolis 500, Willy T. Ribbs has a rich and trailblazing history in motorsports. With numerous championships under his belt and an unwavering commitment to breaking barriers, Ribbs has been a true inspiration to aspiring racers of all backgrounds.

1991 Willy T Ribbs sitting on Indy Car
Willy T Ribbs in 1991 Photo Credit: IMS Photo

The partnership with the AAAA marks an exciting chapter in Ribbs' journey. Through this collaboration, Ribbs will gain access to an extensive network of industry professionals, thought leaders, and influencers, providing invaluable opportunities for brand growth and exposure. By aligning with the AAAA's mission of promoting diversity and inclusion within the automotive community, Ribbs aims to inspire a new generation of racers and automotive enthusiasts from all walks of life.


"We are thrilled to join forces with the African American Automotive Association," said Willy T. Ribbs. "This partnership represents a shared vision of promoting diversity, breaking barriers, and empowering individuals within the automotive industry. Together, we will leverage the power of media to inspire and engage a broader audience."


The African American Automotive Association, known for its tireless efforts in championing diversity and inclusion, provides a platform for Ribbs to connect with industry professionals, media outlets, and key stakeholders. Through strategic collaborations, media campaigns, and community initiatives, the partnership aims to raise awareness about Ribbs' extraordinary achievements, his ongoing contributions to motorsports, and the importance of diversity in the automotive sector.


"We are honored to partner with Willy T. Ribbs, a true legend in the racing world," said Christopher Harris, Founder of the African American Automotive Association. "Ribbs' unparalleled accomplishments and relentless pursuit of excellence perfectly align with our organization's mission. Together, we will create a powerful narrative that inspires future generations and shatters barriers within the automotive industry."

Willy T Ribbs at event
Photograph: Edwin Locke/UPI/Shutterstock

The partnership between Willy T. Ribbs and the African American Automotive Association sets the stage for an exciting and transformative journey. By harnessing the collective power of their networks and expertise, this team will inspire and empower individuals from diverse backgrounds to pursue their passions in the automotive world.



About Willy T. Ribbs: Willy T. Ribbs is a pioneering figure in motorsports, renowned for being the first African American driver to qualify for and race in the Indianapolis 500. With a storied career spanning several championships in various sanctioning bodies, Ribbs has left an indelible mark on the racing world. He continues to inspire and empower individuals from all backgrounds to pursue their dreams in the automotive industry.


About the African American Automotive Association (AAAA): The African American Automotive Association is a leading organization committed to promoting diversity and inclusion within the automotive industry. Through partnerships, collaborations, and community initiatives, the AAAA strives to empower individuals, break barriers, and champion equality in the automotive sector.

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