EDUCATION. AWARENESS. OPPORTUNITY
Join the African American Automotive Association at AutoTech 2025
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The African American Automotive Association (AAAA) is proud to be a featured exhibitor at AutoTech 2025, taking place June 4th–5th in Novi, Michigan. As we continue our mission to drive diversity, innovation, and access across the automotive and mobility industries, AAAA will be hosting a series of education panels, fireside chats, and live experiences that explore the intersection of culture, technology, and opportunity.
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This year also marks the debut of The PowHer Collective, a groundbreaking initiative created to amplify the voices, influence, and impact of Black and Brown women shaping the future of mobility. From design and engineering to leadership and entrepreneurship, The PowHer Collective is a movement rooted in visibility, equity, and transformation. Come meet the changemakers, join the conversation, and see how we’re building the future.
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The African American Automotive Association (AAAA) is dedicated to increasing awareness, access, and representation for underserved communities within the automotive, motorsports, and mobility industries. Through culturally relevant, STEAM-based educational programs, the AAAA connects youth to high-paying career pathways in design, engineering, racing, marketing, business development, and more. By blending education with real-world experience, the AAAA empowers students to engage with the full ecosystem of the automotive world—not just as consumers, but as future innovators, leaders, and entrepreneurs. From national education partnerships featuring our proprietary STEAM curriculum to immersive events and community-driven initiatives powered by our Foxxtecca brand, the AAAA is driving change, creating opportunities, and redefining who belongs in the driver’s seat of the industry’s future.
EXPOSURE
Exposing youth to opportunities in the automotive, motorsports, and mobility industries is essential to cultivating the next generation of innovators and leaders. At the African American Automotive Association (AAAA), we spark a passion for STEAM careers through culturally relevant educational programs that provide hands-on learning, real-world experience, and insight into the full ecosystem of the industry. By prioritizing diversity, representation, and access, we empower underserved communities to transform their passion for cars into powerful career pathways and lifelong opportunities.​
EDUCATION
At the African American Automotive Association (AAAA), our dynamic STEAM-based curriculum is designed to inspire and equip the next generation of automotive and mobility professionals. our program introduces students to a wide range of industry pathways—from vehicle & interior design, AI integration, and motorsports marketing to sustainability, robotics, and emerging mobility technologies. Through hands-on projects, industry field trips, and real-world problem-solving, students gain a comprehensive understanding of the automotive ecosystem while developing the skills and confidence to pursue high-paying, future-ready careers. Our curriculum is intentionally designed to uplift underserved communities and create lasting impact through education, innovation, and access.
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"I didn't realize this is something I could aspire to do.
There was no one I could look up to."
- Bill Lester
