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Willy T. Ribbs to Make Historic Appearance at SEMA Show's Main Stage

Updated: Aug 20, 2023

Willy T Ribbs Indy Car

For the first time in history, the automotive world is set to witness a momentous event at the upcoming SEMA Show, as racing legend Willy T. Ribbs takes to their main stage. As a pioneer for African Americans in auto racing and a figure synonymous with breaking barriers, Ribbs' presence at this renowned industry event signifies an important moment for diversity and representation in the automotive sector.

Willy t ribbs indy 500 1991

Willy T. Ribbs made his mark in the 1980s and 1990s as a trailblazer in the world of motorsport. Known for his exceptional skills on the track and his tenacious spirit off it, Ribbs became the first African American driver to test a Formula One car and later compete in the Indy 500. His achievements have not only set records but have also paved the way for future generations of racers.

The SEMA (Specialty Equipment Market Association) Show is one of the automotive industry's most prestigious events, drawing professionals from around the world to converge on the latest trends, products, and innovations. The inclusion of Ribbs as a speaker on the main stage sends a clear message about the importance of diversity in the ever-evolving automotive world.


With Ribbs' appearance on the horizon, industry professionals and fans alike eagerly anticipate the insights he will bring. Given his vast experience in racing, combined with his unique perspective as a trailblazer in a predominantly white sport, Ribbs is expected to shed light on both the challenges and triumphs of his career, as well as the broader implications for diversity in auto racing and the automotive industry at large.

It is not only Ribbs' accomplishments on the racetrack that command respect but also his enduring commitment to broadening the horizons for young, aspiring racers from diverse backgrounds. As he takes the stage at SEMA, attendees will surely be in for an inspirational and enlightening experience.

The upcoming SEMA Show promises to be a historic event as Willy T. Ribbs steps onto the main stage. As the industry celebrates its advancements and innovations, it also pauses to recognize the significant strides made in representation and diversity. Ribbs' appearance is a testament to the power of perseverance and the importance of paving the way for future generations.



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